Thoughts On Personal Branding and Guest Appearances

I was thinking about why certain people are invited to share insights on podcasts and videos, while other people can be successful, but their names are unknown to most of us.

I’ve touched on it before — that you need to actually publish a lot of useful material, or no one will ever know who you are.

You have to have a wide impact on people. The more people you have actually helped to achieve their goals, the more people will be on your side, wanting to see you succeed.

You have to have some sort of social proof of your expertise. You must have something noteworthy about you. You must have useful information, insight or advice that will help others. People will not give up an hour of their time to listen to you if you have nothing to offer them.

Just like in combat sports, you have to be a draw. People must be interested in hearing what you have to say. You must be able to drive page views, downloads, or subscriptions. The hosts must get something for having you on their show. It helps if you have an audience of your own that you can bring to their listeners/viewers/readers. Cross-pollination and collaborations can build two sets of audiences at once, but no one is giving you charity. Bring something to the table, or you won’t be invited back.

It helps immensely if the host would want to talk to you and hang out with you in a normal setting. Be interesting. Be a decent person. Humility, politeness, and a willingness to help others is a must. Just be a chill person, and doors will open for you throughout life.

I set these thoughts up last night via Buffer, so here’s the complementary tweetstorm. Peace.

Author: John Locke

SEO consultant for manufacturing and industrial companies.